Whilst there is a presumption in favour of sustainable development, the adverse impacts of the development are considered to significantly and demonstrably outweigh the benefits. The proposal is, therefore, considered to be unsustainable development as it will result in the following cumulative adverse impacts: I. The proposed new dwelling, by reason of its location, siting, scale and height, would result in an incongruous form of development that would erode the rural character and appearance of the surrounding area. As such, it would not respond positively to its context or promote or enhance local distinctiveness to the detriment of visual amenity. II. The proposal would lead to less than substantial harm to the significance of the Thrussington Conservation Area and the adverse impacts on visual amenity and on heritage assets are not outweighed by the public benefits of the scheme. For these reasons, the scheme would conflict with the environmental dimension of sustainable development. Given that the 3 roles of sustainability are mutually dependent and not to be undertaken in isolation, it is concluded that the proposal would not represent sustainable development and be contrary to Policies CS2, CS11 and CS14 of the Charnwood Local Plan 2011-2028 Core Strategy, saved Policy CT/2 and EV/1 of the Borough of Charnwood Local Plan 1999-2006, Policies S1, H1, D1 and D2 of the Thrussington Neighbourhood Plan 2018, the Thrussington Conservation Area Character Appraisal, the National Planning Policy Framework and the statutory requirements of the Planning (Listed Building and Conservation) Act 1990.