It is the opinion of the local planning authority that the existing shopfronts make a significant and distinctive contribution to the character of the building, the street scene and the wider conservation area. The timber window frames and doors are integral to the appearance of the existing shopfronts and their proposed replacement with powder coated aluminium clad with timber would result in inappropriate and unsympathetic development that would not respond positively to its context or promote or enhance local distinctiveness and would not represent high quality design, to the detriment of visual amenity. Moreover, the proposal would lead to less than substantial harm to the significance of the designated heritage asset, that of the Mountsorrel Conservation Area. In such cases, Paragraph 202 of the National Planning Policy Framework advises that permission should be refused unless it can be demonstrated that the harm is necessary to achieve public benefit that would outweigh that harm. The proposal is not considered to have such benefits. For these reasons, the scheme would be contrary to Policies CS2, CS14 and CS25 of the Charnwood Local Plan 2011-2028 Core Strategy, saved Policies EV/1 and CA/12 of the adopted Borough of Charnwood Local Plan, the Council's adopted Design Supplementary Planning Document (January 2020), Mountsorrel Conservation Area Character Appraisal, the National Planning Policy Framework and the National Design Guide. It would also be contrary to the statutory requirements of the Planning (Listed Building and Conservation) Act 1990.